Animatic - Colourless Colour

After completing the storyboards we scanned the images and cropped them down. I then used each frame to create an animatic which allows us and our target audience to see clearly how the story looks played out as a video and how it flows.

Diary Entry

Week 5
After completing the animatic and improving on our target audience’s feedback we started filming by going up to the Baltic and front street etc. For the next few weeks we filmed and completed our rough cut of our video.

Audience research

As part of our audience research we decided to show our animatic to a group of people in our target age group. After they saw the video we asked their opinions and what they thought could be improved. We will take these comments into consideration and alter our ideas to produce a product suitable for our chosen demographic.

Diary Entry

Week 4
After completing the storyboard, we began to crop all of the storyboard so each frame was now individual and so that we could begin creating our animatic. The animatic is just a moving storyboard played against music so we could get a better idea of timings and also see the start of how our rough/final video will look (providing we stayed with the original ideas and followed our storyboard). We finished our animatic and showed it to an audience, whom then gave us feedback on how we could improve the video before we even begun. This was really valuable as it helped us organize our time better and allowed us to instantly help make our video partially better before anything was even filmed.

Rough cut of video

Rough Cut Feedback

TOP 5 THINGS THAT NEEDS TO BE CHANGED

For our rough cut feedback, our class reported back to us on what we could improve:-
Lighting in the interior shots at the beginning needed to be lighter. Very dark and sometimes the colour bleeds into orange.

AVOID shooting towards the light – especially in the Baltic – the proposal seemed very dark.

In performance – could the singer get more attitude? Make certain bits clearer – some parts don’t fit with rest of performance.

Laptop scene needs to be redone with a tripod.

Clock is too dark in instrumental – need to make brighter to be effective.

To improve this we:-


Brightened the shots using the premiere software and this gave a shot that was bright enough to use without looking fake and un-realistic.

We went back to the Baltic and shot certain shots away from the light giving us an extra shot in places and improving the lighting so that the target audience could understand the narrative better and see the story unfold clearly.

Took out parts that made the performance overall look weaker and included things such as a click and head turns to show attitude. Also we changed parts of the lighting so that it had a more dramatic impact on the audience.

The laptop scene was a last minute idea so we shot this quickly. We realised that we needed to improve this so when our rough cut feedback told us this it just reinforced the fact it needed changing. We reshot this and changed a camera angle on the last bit to give a different view of the situation.

We brightened the clock time lapse scene on the computer and it looked a lot better so although we did re-shoot the programmed software was enough to improve this criticism.

Ideas for DVD covers / adverts

Here are our first rough ideas for the promotion of our video and band.

They are all quite similar with having the band name as the largest thing on the page and the majority of our ideas feature the logo. The top one is based around a photgraph that we took whilst filming the performance and once it was edited it became an option for our dvd cover.

The second one feature the logo and band name in the centre of the page, with lots of kitsch items surrounding item, quite obviously representing the band and its brand image.

The third one features lots of coloured lights which appears throughout the video. The band members stood on top of the band name- this again could be a photograph that was taken during the filming of band performance. At the bottom is the band name in a more serif font, with flourishes giving the band again the kisch feel, and also shows what the bands brand image is.

The fourth idea features again the band name in the centre of the page and in bold pink writing, as this is our band colour for girls and representing the colour and narrative of the song (the girl standing up for herself in the end). The lightening strikes appear as a theme throughout the dvd cover/ adverts and shows the power that the band holds.

Diary Entry

Week 6
After receiving our rough cut feedback we decided how we could improve it and over the half term holidays we begun re-shooting the things that cropped up most for example the scenes in the Baltic. For the next few weeks we are continuing filming for our final cut of our video.

Final cut of video