Brand Image - Hot Chip

Hot chip are an English electropop band who have released four albums to date. They are a five-man band, made up of vocalist Alexis Taylor, backing vocals Joe Goddard, and Owen Clarke, Al Doyle and Felix Martin on synths, drum machines and steel pans.
The members are memorable due to their 'geeky look', Alexis usually wearing eccentrically large glasses; some people may describe them as 'hipsters'. They enforce vibrant colour schemes in their videos as well as their album covers and even their clothing (see images).

Above is the album cover for their second album, The Warning. It's very contemporary vector art, made up of bright primary/secondary colours that overall gives a very simplistic look. The shapes are very abstract, to the point where I'm not comprehending what they are - note holders? Or perhaps they're rulers? Or maybe they aren't supposed to be anything. One could say it is as unusual and unique as the music itself?

To the left is a poster for their UK tour. As you can see, its in the same contemporary vector art style as what appears on their album cover.
Not dissimilar to the album either, their colour scheme is very limited, keeping to six basic colours only.
There are some familiar patterns that appear on the poster, such as black and white stripes, keyboard, and even the colours chosen for the colour scheme. These are common themes that are associated with electropop music and 80's/90's graphic design.
As expected of this genre, the poster itself is more orientated around the visual aspect rather than its practicality to be informative to the viewer. Perhaps it is more of a teaser poster, however it is still rather simplistic even for that, as we should probably at least be informed of a website or fanpage in which to learn more about the tour. However, it still does the job of catching the viewer's attention with its vibrant colours and exciting composition.

Overall, Hot Chip would rather hint at their music genre in their publications rather than themselves; they'd rather make their sound iconic rather than who they are as people. Their 'hipster' appearence only enforces this more; wearing cheap kitsch clothing suggests they don't care for expensive designer labels. Not shaving their beards and wearing quite dated sweaters almost tells us directly that they aren't the ones we should be fixated with.
We should expect some quite obscure and seemingly unrelated themes appearing in their visual displays - why in the photo below is Alexis holding a banana as confetti rains down across the band? What on earth are those shapes on the album cover supposed to represent? And why do their band photos always look unplanned and accidental? We'll never know, and perhaps they don't know themselves, but to be noticed in the electropop genre you need to be eccentric and unpredictable.