Music Video Director Research

For the music video director task we have studied just one director as we feel this is the director whom relates to our genre of video the most.

Jonas Akerlund

· Jonas Akerlund is a Swedish music video and film director. He has worked with the likes of Madonna and Lady Gaga, whom relate to our video as they both share the fact that they are very outrageous for that particular time.
· Akerlund is best known for his stylish music videos, which again will reflect our ideas as we are planning to use and film in a modern city and where bright lights and glass is used a lot. We are planning to use reflection and glass a lot in our video as this shows a new/ futuristic style of media and we are planning to make our video look as new and upcoming as possible.
· Most recently he directed Lady Gaga’s ‘Telephone’ featuring Beyoncé’s song. The video included many outrageous ideas, yet as his genre of music videos is modern and futuristic – these ideas worked for this artist. The Mise-en-scene within the video was seen as being ‘loud’ and ‘out there’ which we hope to portray in our video particularly through the performance side to the video.