Saturday, 13 November 2010

Summer Homework - analysis

This cover is for David Bowies ‘Serious Moonlight’ DVD. It is quite unusual looking which is why I chose to study it.

The text on the cover is simple and quite subtle, which doesn’t distract away from the main focus of the cover. The text on the back is very different; it is tiny and appears quite cluttered. This to me looks unprofessional and is something I will try to stay away from when making my cover. The text on the back is also hard to read as it is red on a black background. It curves around the image of Bowie which is a good quality of the back pane and leaves the image clear to see. A snapshot of this image is shown on the spine of the DVD which I think is a good finishing touch and keeps a theme going.

The front image is a picture of the artist however it appears to be a painting. This could perhaps appeal to an older audience as it looks quite an old fashioned painting. The style of the image and colouring however match the 80’s like style the artist has and would look out of place used for any other artist. This is a way of keeping his brand image up. The image on the back also shows this as he is holding a skull and wearing dark glasses. This is very odd and maybe something that would only appeal to the fans of Bowie’s music.

The barcode is in a strange place for a DVD and is usually placed at the bottom. This could be seen as either quirky and stylish or just unprofessional. I am to keep my DVD cover simple and fitting to the conventions of music DVD’s.

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