Thursday, 4 November 2010

Band Logo

This was the first draft of the logo, which was created with second-hand images originally.
I was aiming to present a few graphics and colours associated with 'kitsch' in one eye-catching and memorable logo (pink hair bow, smiley face etc). I also added a rainbow splatter effect behind the face to add a little more vibrancy. However, I feel like the end vibe was that of a techno or rave band rather than our electropop band, so we needed to tone it down somewhat.

To solve the problem, I took a step back and revisited other existing band logos again. I realised the problem with my logo was that it was perhaps a little too complicated and loud, whereas existing logos are relatively simple and have a very small range in regards to the colour scheme.

So I went onto Photoshop and used a graphics tablet to produce original logos from scratch. I followed my research and kept the graphics simple and memorable. I still felt like bold primary/secondary colours should be the part of the colour scheme as it reflects the 80s/electro/kitsch look we are aiming for as a band.
I thought a hot pink heart should be prominent in all three designs, as it represents us as a girl band aswell as having a kitschy feel and having a love themed song.
The first design was influenced by a peace symbol for a retro hippy-chic look. Instead of the lines expected in a peace symbol, I drew in a white 'K' to represent our band name. I like how it is in a simple, two-colour colour scheme and looks more symbolic rather than like a cluttered graphic.
My ideas for the second design were a shadow of our initial logo idea. I thought that perhaps a simpler graphic would reduce any 'rave' or 'techno' connotations. I think this is true, however it still isn't quite representational enough. I do really like the clashing of the pink and yellow, and the varying line thickness for the black worked well in my opinion. The imperfectness of it is a nice effect too, as I think it seems a little more like a girly doodle.
Finally, I thought that a heart within a comic book-esque speech bubble would be a good reflection on the theme of our songs (love). The exclamation mark represents that we are confident and perhaps full of 'girl power'. I'm not sure that the genre of music is clear from the logo; it definitley looks like it could reflect electro, but it perhaps someone could read is as emo music or something completley different.
In the end, we decided we were most fond of the above design. It's memorable, simplistic and perhaps offers more advertising/graphic oppurtunities (eg. We could use the logo to be the 'K' in Kitsch and write the rest of the word in regular font etc) It is also a bit more iconic as a logo, which is a good thing in regards to branding and advertising.

No comments:

Post a Comment