‘California Gurls’ by Katy Perry and Snoop Dog was very popular and widely talked about soon after its release. I believe the song owes its success partly to the video as for me the song without the visual aid of the video doesn’t have as much impact.
The story of the video is based around a fictional board game called ‘Candyfornia’ which Katy Perry and other girls are actually living in as pieces of the game. Snoop dog is out of the game controlling them which has a negative connotation of the men being more powerful than women idea.
The entire set and costumes are made from sweets and cakes, these were made by artist Will Cotton who’s work initially inspired the video. This massively appeals to the teenage girl demographic with the colours being mainly pink and shiny. The revealing outfits worn by the girls in the video will appeal to a male demographic and have the sex appeal most female pop stars include in their videos. The whole video is so bright and eye-catching, it also is crammed full of tiny sweets and creatures which the viewer will have to watch several times to catch everything. I plan to make my video quite fast paced and full to achieve this effect.
The special effects include digitally enhanced sweets coming to life for example walking gummy bears dance around with Katy Perry. This candy land theme gives the video a fun factor and is an idea that has not been done before. A green screen has also been used to super impose Katy and her friends dancing against a bright blue sky with candyfloss clouds. We used a similar effect in our preliminary task however will probably not feature in my final product as it will not fit the genre.
The story of the video is based around a fictional board game called ‘Candyfornia’ which Katy Perry and other girls are actually living in as pieces of the game. Snoop dog is out of the game controlling them which has a negative connotation of the men being more powerful than women idea.
The entire set and costumes are made from sweets and cakes, these were made by artist Will Cotton who’s work initially inspired the video. This massively appeals to the teenage girl demographic with the colours being mainly pink and shiny. The revealing outfits worn by the girls in the video will appeal to a male demographic and have the sex appeal most female pop stars include in their videos. The whole video is so bright and eye-catching, it also is crammed full of tiny sweets and creatures which the viewer will have to watch several times to catch everything. I plan to make my video quite fast paced and full to achieve this effect.
The special effects include digitally enhanced sweets coming to life for example walking gummy bears dance around with Katy Perry. This candy land theme gives the video a fun factor and is an idea that has not been done before. A green screen has also been used to super impose Katy and her friends dancing against a bright blue sky with candyfloss clouds. We used a similar effect in our preliminary task however will probably not feature in my final product as it will not fit the genre.
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