Target Audience Research

This is what our target audience would look like.

Typically they would be around about late teens to early 30’s so students and younger full time workers. They would be very up to date with fashion and wear unique styles, which fits in with ‘kitsch’, and our whole brand image. Their hobbies would consist of fashion e.g. shopping or even designing themselves, listening to music and attending music concerts and socialising a lot with their friends.
Those from their mid-twenties to their thirties are likely to be fond of our sound as they were brought up in the 80s.